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Grow Your Retirement Practice with One Complete System.
The KPLW Difference
One Question Changes Everything.
Most retirement planning starts in the wrong place. KPLW reframes the entire conversation around the number that actually matters to your client.
The Old Starting Point
“How much do you have saved?”
Account balances don’t tell clients whether their lifestyle survives retirement.
This framing creates confusion, stalls, and lost cases.
The KPLW Starting Point
“What paycheck are we replacing?”
Anchoring to net income creates immediate clarity.
Clients move from guessing to planning, and from account balances to income confidence.
That single shift changes everything. Clients understand it instantly. And when clients understand the plan, they fund the plan.
The Challenge
You Know the Math Works. Your Prospects Don't, Yet.
Every retirement-focused advisor runs into the same wall:
Prospects are skeptical. They’ve heard “guaranteed income” promises before.
Most people have never thought about retirement as an income problem, only a savings problem.
You spend the first half of every meeting explaining the same foundational concepts, before you ever get to their numbers.
By the time they understand the income gap, the momentum is gone.
KPLW closes that gap before the meeting starts. Prospects arrive already understanding the math. You arrive ready to close.
Want to see if you qualify for discounted access?
Book a call and save up to $400/month.
This discount applies to participating Producer Groups and National Field Marketing Organizations.
See the Method Yourself
Not Ready to Enroll? Start With the Book.
Before you commit to anything, read the same book your future prospects will read. See the income gap framework, the two-bucket approach, and the exact language that gets skeptical prospects to trust the math.
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What You Get
More Than Software. A Complete Advisor Growth System.
Stop juggling multiple tools. KPLW combines everything a growth-focused advisor needs into one integrated platform.
The Planning Software
Guide clients through a clear, income-focused retirement review. Model outcomes, identify income gaps, and determine the capital needed for lifetime income, all built around their actual pay stub.
The Book Program
Keep the Paycheck, Lose the Work™ is co-branded with your name, photo, and contact info. Prospects read the philosophy before they ever meet you, so you walk in already trusted. Available as an instant digital download and as a personalized softcover book.
Focused Fridays
Every Friday, members join a live strategy session covering real cases, carrier intelligence, and marketing guidance. Built for advisors who want to stay sharp and grow consistently.
Ready to put this system to work for your practice?
The Full Sales Cycle
From First Touch to Funded Plan.
KPLW is designed as an end-to-end system. Every piece connects to the next, so no opportunity falls through the cracks.
Attract & Educate
Landing pages, books, and eBooks generate retirement-focused leads and educate prospects before the first conversation.
Nurture Automatically
Automated email campaigns keep prospects engaged between touchpoints, so when they’re ready, they call you first.
Run the Review
Guide the client through the 4-step KPLW income review. They see their numbers, their gap, and their solution, in plain language.
Close with Clarity
The math shows exactly how much capital is needed to fund lifetime income. Clients don’t need convincing. They need confirmation.
Scale & Repeat
The same framework runs for every client. Build a practice that grows consistently, without reinventing the wheel for each appointment.
The Planning Software
Simple for Clients. Powerful for Advisors.
The KPLW planning software guides clients through a clear, income-focused review built around one question: “How do we replace your paycheck using the least amount of capital possible?”
The output is a side-by-side paycheck comparison, current income vs. retirement income, in numbers the client already understands. No jargon. No projections built on hope. Just math they can verify themselves.
Client Profile
Date of birth, state, retirement date, Social Security claiming age, and current savings, everything the math needs to be real.
Pay Stub Entry
Pulls directly from the client’s pay stub, gross pay, taxes, FICA, deductions, to calculate their true monthly net income.
Retirement Assumptions
Inflation rate, expected return, healthcare preference, tax rate, and life option inputs the client understands and can adjust.
Keep the Paycheck Output
Social Security, healthcare cost, income gap, annuity amount, and Bucket 2 growth projections, all in one clear, client-facing report.
The Software in Action
This Is What Your Client Sees.
A real plan. Real numbers. Built from their actual paycheck, not a projection, not a guess.
Actual output from the Keep the Paycheck, Lose the Work™ planning software. Client data shown is for illustration purposes only.
What Agents Are Saying
Real Results from Real Advisors.
Agent testimonial coming soon.
Advisor Name, Location
Agent testimonial coming soon.
Advisor Name, Location
Agent testimonial coming soon.
Advisor Name, Location
The Investment
A System That Pays for Itself With One Client.
The average annuity case involves $200,000 to $500,000+ in premium. Even a modest first-year compensation rate produces $5,000 to $15,000+ from a single placement. Your KPLW membership costs a fraction of that. One closed case puts you ahead for the year. Every client after that is pure upside.
The Simple Math
A typical annuity case involves $200,000–$500,000+ in premium. Even a modest first-year compensation rate produces $5,000–$15,000+ from a single placement.
Your KPLW membership costs a fraction of that — meaning one closed case puts you ahead for the year.
1 client
Pays for the whole year
1-3 weeks
To first qualified leads
Every Friday
Live coaching with real cases
The KPLW Method Membership
One System. One Price. Everything Included.
After you enroll and complete payment, a member of our team will contact you within one business day to get you fully set up in the KPLW system. This is a guided onboarding, not a self-serve signup.
Want to see if you qualify for discounted access?
Book a call and save up to $400/month.
This discount applies to participating Producer Groups and National Field Marketing Organizations.
Right Fit?
This Is for Retirement-Focused Advisors Ready to Scale.
Not yet licensed or contracted? Have questions before you commit? Either way, schedule a call.
We can walk you through the KPLW method, answer your questions, and help you understand what it takes to become licensed and contracted with an approved annuity carrier.
You must be licensed and contracted with an approved annuity carrier to enroll in the full KPLW system.
Common Questions
Frequently Asked Questions.
No. Your software access, landing page, and automation are set up for you by our team as part of onboarding.
You’ll complete payment through a secure checkout. A member of our team will reach out within one business day to walk you through setup and get your account fully active.
Both. Every member gets instant digital access to Keep the Paycheck, Lose the Work™. Personalized softcover copies are also available.
Most advisors see qualified prospect activity within 1 to 3 weeks of active use.
Yes. Your book, landing page, and marketing materials are personalized with your name, photo, and contact information.
Your software access, landing page, and automation are deactivated. Any physical materials already ordered are yours to keep.
A live weekly session for members covering real cases, carrier intelligence, and marketing guidance.
Yes. Download the book and read the method yourself, no cost, no obligation.
Enrollment Open
Stop Guessing. Start Growing.
Join the advisors who are turning books into booked appointments, and prospects into retirement income clients.
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OR
Not ready to sign up yet?
Book a call with Ryan from KPLW. Ask your questions, learn how the method works, and find out if this is the right fit for your practice, no pressure, no obligation.